Monday, June 18, 2012

May 2012: Over 10 billion video ads watched in US


US internet users watched over a record 10 billion video ads in May, for the second consecutive month, according to the latest comScore Video Metrix report.

May marks the first time that video ads passed 10 billion views. In April, up to 9.5 billion ads were watched.

Hulu and Google combined to deliver about three billion of those video ads and were the top two ad properties for the month in terms of count.


As for general videos, more than 180 million U.S. internet users watched videos online in May, comScore says. About 36.6 billion videos were watched, with Google/YouTube accounting for almost half of that total — 17.6 billion videos.

No comments:

Post a Comment